Abbreviations, letter and nicknames, OH MY! Welcome to the World of Couponing! There are SO many facets to coupons and couponing, that couponers use a shorthand when referring to stores, inserts and types of coupons to make it a little easier. You’ll notice these all over the blog, so here is a handy list of all the lingo we use! Don’t worry! You’ll get used to it, quickly!